Post by account_disabled on Mar 5, 2024 6:06:02 GMT -5
IMAGES Posted by Luz Muoz REASONS TO DO CONTENT MARKETING Posted by Marcela Cortez COMMON MISTAKES IN AN INBOUND MARKETING STRATEGY Published on December by Hector Snchez The differences between Traditional Marketing and Inbound Marketing allow us to conclude that the latter is less expensive and much more effective in attracting customers positioning the brand and improving the companys image. However mistakes are often made when implementing it and the expected results are not obtained. Know the most common failures and avoid them.
SHARE Common mistakes in an Inbound Marketing strategy An inbound marketing strategy is divided into five stages planning creation distribution analysi C Level Contact List and repetition. Observe the most common errors in each of them Planning errors . Not defining buyer personas Millions of visitors are of no use if there is no possibility of converting them into sales opportunities and customers. That is why it is essential to have clear profiles of your Buyer Personas based on real research and not on assumptions . . Not researching your Buyer Personas well Sometimes research on ideal clients is carried out but it is done poorly and the necessary data is not obtained to correctly plan an Inbound Marketing strategy.
You have to segment the audience as much as possible use tools to create Buyer Personas and obtain as much information as possible from them. . Not setting SMART goals Much of the strategies are created in the air. They dont know where the business is or where they want to go. To avoid making this mistake it is essential to set SMART goals . . Not defining the content correctly Content is defined by its topic format and purpose. But the formats depend on the budget time the information to be transmitted and the audience to which it is directed. Creation errors . Not adapting content to the buyers journey The buyers journey understood as the active research process that a person carries out that leads.
SHARE Common mistakes in an Inbound Marketing strategy An inbound marketing strategy is divided into five stages planning creation distribution analysi C Level Contact List and repetition. Observe the most common errors in each of them Planning errors . Not defining buyer personas Millions of visitors are of no use if there is no possibility of converting them into sales opportunities and customers. That is why it is essential to have clear profiles of your Buyer Personas based on real research and not on assumptions . . Not researching your Buyer Personas well Sometimes research on ideal clients is carried out but it is done poorly and the necessary data is not obtained to correctly plan an Inbound Marketing strategy.
You have to segment the audience as much as possible use tools to create Buyer Personas and obtain as much information as possible from them. . Not setting SMART goals Much of the strategies are created in the air. They dont know where the business is or where they want to go. To avoid making this mistake it is essential to set SMART goals . . Not defining the content correctly Content is defined by its topic format and purpose. But the formats depend on the budget time the information to be transmitted and the audience to which it is directed. Creation errors . Not adapting content to the buyers journey The buyers journey understood as the active research process that a person carries out that leads.